Albion Waterside Regeneration


Joseph Homes is delighted to be bringing forward the regeneration of Albion Waterside, Canal Road (site outlined in red above). Following several months of engagement with the local community and stakeholders, the planning application for Albion Waterside is to be submitted in late February 2021. The plans give extensive access to the waterside, with a Riverside Walk, a greener environment with energy efficient buildings, including up to 1500 new homes, circa 4,500m2 of commercial space and a new mobility hub, promoting sustainable modes of transport to and from the site.

This website explains the background to the regeneration area and provides information about the community and stakeholder engagement process.


Joseph Homes is committed to engaging with local stakeholders and the wider community. In July and August 2020, the community was asked to send in likes, dislikes and dreams for the future of the Albion Waterside site and its relationship with the surrounding area. Over 40 people responded via the “Communities” consultation platform and using Freepost postcards. Their views were shared with the design team who prepared a Vision for the site. This Vision was presented to the community on Wednesday 2 September via Zoom. A newsletter was subsequently distributed to the community summarising the Vision and inviting comments.

Following the presentation, our design team continued to develop the proposals in the light of comments received and updated the community in a second Zoom presentation on Wednesday 18 November.

Following further design development the planning application is to be submitted to Gravesham Borough Council in late February 2021. 

You are invited to a live Zoom presentation of the planning application proposals at 6pm on Wednesday 24 February 2021. To register for the Zoom presentation please click here and we will send you the link.


Following receipt of the planning submission, Gravesham Borough Council will register it and begin their own statutory consultation process.The registration number will be published on this website once it has been publicised.


Due to the Covid-19 pandemic we may not be able to hold face to face meetings and exhibitions, but we will do our utmost to ensure easily accessible communication with the community via this new website, physical newsletters and a Freephone number 0800 012 6730.

Residential led mixed-use development

Commercial & retail space for local businesses

Circa 400 new jobs

Sustainable transport & infrastructure

Safeguarding of canal alignment & green link

Planning Background

The Albion Waterside site forms part of an area allocated by the Council (Key Site 2.1) for regeneration to deliver a new neighbourhood including homes, businesses, open spaces and environmental improvements. Gravesham Core Strategy Policy CS04 recognises that riverside regeneration in this underutilised area can improve the quality of the urban environment whilst delivering much needed homes. Previous planning permissions for the site, approved in 2002 and 2014, sought to redevelop the area but were never realised.

Joseph Homes is committed to delivering the opportunities which exist in this location, integrating with the surrounding area and acknowledging Gravesend’s heritage, and achieving the Council’s ambitions for the site which include:

  • Creating a new neighbourhood including much needed homes, reducing pressure on non-brownfield sites and the Green Belt;
  • Providing opportunities for job growth, including office and light industrial uses;
  • New retail offerings through provision of a local centre to serve resident and daytime population;
  • The protection of the alignment of the former Thames and Medway Canal;
  • Improvements to the Saxon Shore Way and National Cycle Route; and
  • A variety of areas of public realm including a riverside walkway, green spaces and areas for play.



Community Engagement

The Joseph Homes team is committed to engaging with local stakeholders and the wider community to develop the proposals.Over the last few months this website has been the hub for the engagement activity and has been updated to provide information and details of the consultation process and the emerging proposals for the site. The website will be updated to keep the community informed through the planning application determination period. Please keep an eye out for further information.

Engagement Timeline

Have your say!

During July and August 2020, the community was asked to send in their ideas for the future of the site and its relationship with the surrounding area. You can view comments received via our “Communities” platform here. Their views have been analysed and summarised to help prepare a Vision for the site which was shared with the community on Wednesday 2 September using Zoom. A recording of the presentation, with commentary from the design team, and a Q&A session can be seen below. A pdf version of the presentation can be downloaded here to review in your own time.

Following the Vision presentation, our design team continued to develop the proposals in the light of comments received and updated the community in a second Zoom presentation on Wednesday 18 November.

Following further design development the planning application is to be submitted to Gravesham Borough Council in late February 2021. 

Communities Platform

Personal data protection

Full details of how we process, manage and retain your personal information can be found online in our Privacy Notice at jtp.co.uk/projects/community-planning

JTP will retain your details in order to communicate with you about the Albion Waterside Regeneration project up to and including the submission of the planning submission. We may share your personal details with the project team but not with any other third parties.

To opt out of receiving future updates about the Albion Waterside Regeneration project, please email us at optout@jtp.co.uk or write to us at Freepost JTP (no stamp required).


Joseph Homes is an award-winning mixed-use developer. Born out of the recession 11 years ago and now a team of 40 people, our unique culture promotes innovation, sustainability and well-being. We believe homes should be much more than just places to live.

We think homes should make life better. Whether it’s through beautiful design, sustainable materials or cutting-edge technology, we’re always pushing boundaries to build better homes for a more sustainable future. Joseph Homes have won a number of awards, including the First Time Buyer Readers’ Awards for Best Apartment in both 2018 and 2019, and the Housebuilder Awards for Best Small Housebuilder of the Year in 2018.

JTP is an award-winning international placemaking practice of architects and masterplanners with extensive experience of delivering successful projects for both private and public sectors throughout the UK and internationally. From our studios in London and Edinburgh we undertake placemaking projects at every scale, from cities and towns, to neighbourhoods, streets and the design of individual buildings; creating new places and breathing life into old ones.

We approach all our projects through a process of understanding, engaging, and creating, which together we call ‘Collaborative Placemaking’.

Founded in 1961 on an ethos of collaboration and people focused design, BDP is now the largest interdisciplinary design-led firm in Europe. Our award winning Landscape Team sits at the heart of the practice and works across a variety of sectors including residential and mixed-use projects in towns and cities on a national and international basis.

Barton Willmore is the UK’s leading independent planning consultancy with 13 offices nationwide combining national influence with local knowledge.

Based in the heart of Ebbsfleet, our team of planning and research professionals serves both public and private sector clients, assisting to achieve high quality design and successful spaces for people with long term sustainability as a key consideration.

Ramboll employs 16,500 people globally and has especially strong representation in the Nordics, UK, North America, Continental Europe, Middle East and Asia-Pacific. We are present in 35 countries and combine local experience with a global knowledge-base, constantly striving to achieve inspiring and exacting solutions that make a genuine difference to our clients, end-users, and society at large. Ramboll works across the following markets: Buildings, Transport, Water, Environment & Health, Energy and Management Consulting.

We partner with our clients to create sustainable societies where people and nature flourish. With our unique combination of technical excellence and socio-economic insights we deliver enduring structures, resource-efficient solutions and socially cohesive communities for today and tomorrow.

Today we operate in a truly integrated world. To create campaigns that resonate, you need real expertise and sector knowledge. Our philosophy at Four is about combining these into one exceptional offer. In other words, beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with content creators, PR gurus with advertising geniuses and sector specialists with insightful planners. It helps us tackle challenges differently. And create seamless, integrated campaigns driven by digital, data and innovation that stand apart from the crowd.


General enquiries

For general enquires or to find out about the community engagement process please contact community@jtp.co.uk or telephone 020 7017 1780.

Media enquiries

For media enquires please contact albionwaterside@fourcommunications.com or telephone 07891 423 395.

The Albion Waterside Regeneration Community Planning process is being organised by JTP on behalf of Joseph Homes. For more information please contact the JTP community planning team at community@jtp.co.uk or on Freephone 0800 0126 730.