Albion Waterside Regeneration


Joseph Homes is pleased to be bringing forward a proposal for the residential-led, mixed-use redevelopment of Albion Waterside, Canal Road (site outlined in red above). The regeneration proposals for this brownfield, urban site will include new homes, new commercial uses, public space and pedestrian access to the riverside in a previously inaccessible area.

This website explains the background to the regeneration area and provides the opportunity to give your views about the local neighbourhood and the Albion Waterside site itself.


Joseph Homes is committed to engaging with local stakeholders and the wider community. In July and August 2020, the community was asked to send in likes, dislikes and dreams for the future of the Albion Waterside site and its relationship with the surrounding area. Over 40 people responded via the “Communities” consultation platform and using Freepost postcards. Their views were shared with the design team who prepared a Vision for the site. This Vision was presented to the community on Wednesday 2 September via Zoom. A newsletter was subsequently distributed to the community summarising the Vision and inviting comments.

Following the presentation, our design team continued to develop the proposals in the light of comments received. These latest proposals were shared with the community in a second Zoom presentation on Wednesday 18 November. You can see this presentation here.

We would like to hear your comments on the emerging proposals for Albion Waterside. You can do this by reviewing the presentation below and emailing your comments to community@jtp.co.uk


Following the November presentation, our design team will continue to develop the Albion Waterside proposals through ongoing stakeholder and community dialogue. Our aim is to submit a planning application to Gravesham Borough Council in early 2021. Around this time we will prepare a third online presentation to explain clearly the submission proposals. If possible, subject to Government Covid 19 social distancing guidelines, a physical event will also be held locally.


Due to the Covid-19 pandemic we may not be able to hold face to face meetings and exhibitions, but we will do our utmost to ensure easily accessible communication with the community via this new website, physical newsletters and a Freephone number 0800 012 6730.

Residential led mixed-use development

Commercial & retail space for local businesses

Circa 400 new jobs

Sustainable transport & infrastructure

Safeguarding of canal alignment & green link

Planning Background

The Albion Waterside site forms part of an area allocated by the Council (Key Site 2.1) for regeneration to deliver a new neighbourhood including homes, businesses, open spaces and environmental improvements. Gravesham Core Strategy Policy CS04 recognises that riverside regeneration in this underutilised area can improve the quality of the urban environment whilst delivering much needed homes. Previous planning permissions for the site, approved in 2002 and 2014, sought to redevelop the area but were never realised.

Joseph Homes is committed to delivering the opportunities which exist in this location, integrating with the surrounding area and acknowledging Gravesend’s heritage, and achieving the Council’s ambitions for the site which include:

  • Creating a new neighbourhood including much needed homes, reducing pressure on non-brownfield sites and the Green Belt;
  • Providing opportunities for job growth, including office and light industrial uses;
  • New retail offerings through provision of a local centre to serve resident and daytime population;
  • The protection of the alignment of the former Thames and Medway Canal;
  • Improvements to the Saxon Shore Way and National Cycle Route; and
  • A variety of areas of public realm including a riverside walkway, green spaces and areas for play.



Community Engagement

The Joseph Homes team is committed to engaging with local stakeholders and the wider community to develop the proposals. Over the coming weeks and months this website will be the hub for the engagement activity and will be updated to provide more information and details of the consultation process and the emerging proposals for the site. Please keep an eye out for further information.

Engagement Timeline

Have your say!

During July and August 2020, the community was asked to send in their ideas for the future of the site and its relationship with the surrounding area via our Communities platform. Their views have been analysed and summarised to help prepare a Vision for the site which was shared with the community on Wednesday 2 September using Zoom. A recording of the presentation, with commentary from the design team, and a Q&A session can be seen below. A pdf version of the presentation can be downloaded here to review in your own time.

We would like to hear your comments on the Vision for Albion Waterside. You can do this by emailing your comments to community@jtp.co.uk .

Our team will continue to develop the Vision in the light of comments received and will present the emerging proposals to the community via Zoom at 6pm on Wednesday 18 November. If you would like to be invited to the Zoom presentation on 18 November please email us at community@jtp.co.uk.

Personal data protection

Full details of how we process, manage and retain your personal information can be found online in our Privacy Notice at jtp.co.uk/projects/community-planning

JTP will retain your details in order to communicate with you about the Albion Waterside Regeneration project up to and including the submission of the planning submission. We may share your personal details with the project team but not with any other third parties.

To opt out of receiving future updates about the Albion Waterside Regeneration project, please email us at optout@jtp.co.uk or write to us at Freepost JTP (no stamp required).


Joseph Homes is an award-winning mixed-use developer. Born out of the recession 11 years ago and now a team of 40 people, our unique culture promotes innovation, sustainability and well-being. We believe homes should be much more than just places to live.

We think homes should make life better. Whether it’s through beautiful design, sustainable materials or cutting-edge technology, we’re always pushing boundaries to build better homes for a more sustainable future. Joseph Homes have won a number of awards, including the First Time Buyer Readers’ Awards for Best Apartment in both 2018 and 2019, and the Housebuilder Awards for Best Small Housebuilder of the Year in 2018.

JTP is an award-winning international placemaking practice of architects and masterplanners with extensive experience of delivering successful projects for both private and public sectors throughout the UK and internationally. From our studios in London and Edinburgh we undertake placemaking projects at every scale, from cities and towns, to neighbourhoods, streets and the design of individual buildings; creating new places and breathing life into old ones.

We approach all our projects through a process of understanding, engaging, and creating, which together we call ‘Collaborative Placemaking’.

Founded in 1961 on an ethos of collaboration and people focused design, BDP is now the largest interdisciplinary design-led firm in Europe. Our award winning Landscape Team sits at the heart of the practice and works across a variety of sectors including residential and mixed-use projects in towns and cities on a national and international basis.

Barton Willmore is the UK’s leading independent planning consultancy with 13 offices nationwide combining national influence with local knowledge.

Based in the heart of Ebbsfleet, our team of planning and research professionals serves both public and private sector clients, assisting to achieve high quality design and successful spaces for people with long term sustainability as a key consideration.

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We partner with our clients to create sustainable societies where people and nature flourish. With our unique combination of technical excellence and socio-economic insights we deliver enduring structures, resource-efficient solutions and socially cohesive communities for today and tomorrow.

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General enquiries

For general enquires or to find out about the community engagement process please contact community@jtp.co.uk or telephone 020 7017 1780.

Media enquiries

For media enquires please contact albionwaterside@fourcommunications.com or telephone 07891 423 395.

The Albion Waterside Regeneration Community Planning process is being organised by JTP on behalf of Joseph Homes. For more information please contact the JTP community planning team at community@jtp.co.uk or on Freephone 0800 0126 730.